GoaKarma evaluates whether additional financial behavior signals can help lenders identify creditworthy applicants who lack traditional credit history.
We work with lending institutions to conduct observational underwriting analysis without changing their existing approval process.
Millions of financially active individuals are declined for credit each year — not due to poor repayment behavior, but due to limited formal credit history. Traditional underwriting tools are designed for borrowers with established bureau records, leaving lenders unable to confidently evaluate otherwise viable applicants.
This gap affects both lenders and borrowers: institutions forgo potential performing loans, while responsible borrowers remain excluded from the formal financial system.
Current underwriting relies heavily on bureau records that don't exist for a significant portion of the population, particularly in emerging markets and among younger borrowers.
Lenders must decline applicants who may be creditworthy — not because of demonstrated poor behavior, but because there is insufficient data to evaluate them under existing frameworks.
Standard risk models were built for a different era of financial participation. New behavioral data exists but lacks structured evaluation within formal credit assessment.
For lending institutions, this gap represents both risk and opportunity. Identifying performing borrowers within the declined pool could meaningfully improve portfolio outcomes over time.
GoaKarma studies whether certain observable financial behaviors — such as payment consistency and digital financial activity — correlate with repayment outcomes over time.
Our objective is not to replace existing underwriting methods, but to determine whether additional information can assist lenders in responsibly expanding approvals while maintaining portfolio quality.
GoaKarma conducts analysis, evaluation, and observational review. We do not make approvals, set rates, or originate credit.
A simplified flow showing where behavioral analysis enters the underwriting pipeline.
A structured, four-stage process designed to provide insight without disrupting existing institutional workflows or approval policies.
A lender completes its standard underwriting process. No change to existing policies or systems is required at this stage.
Applications already declined may be shared with GoaKarma for independent analysis, at the institution's discretion.
GoaKarma conducts an offline, anonymized observational review of behavioral and financial signals.
Aggregate findings are reported to the institution. No lending decisions are made by GoaKarma at any stage.
Participation does not require any change to a lender's existing approval policies.
GoaKarma provides a structured method to evaluate whether additional data signals may identify repayable borrowers among applicants who would otherwise be declined.
GoaKarma does not originate loans, set interest rates, or approve borrowers. Lending decisions remain entirely with the institution.
Request an Introductory Discussion →GoaKarma analyzes anonymized behavioral indicators and monitors aggregate outcomes over time. Cohort performance is evaluated using observed repayment behavior rather than theoretical modeling alone.
Our approach emphasizes cautious validation and ongoing review. The goal is to understand whether additional signals can meaningfully complement traditional credit assessment — not to displace established underwriting discipline.
GoaKarma seeks to evaluate whether alternative behavioral indicators correlate with repayment outcomes over time. We are testing a hypothesis, not marketing a solution.
The following charts reflect early-stage observational findings from GoaKarma's research cohorts. These results are preliminary and subject to ongoing validation. They are presented to illustrate the nature of the hypothesis being tested — not to assert proven outcomes.
Research Caveat: These charts represent early-stage observational findings from a limited research cohort. GoaKarma does not claim that these results are statistically definitive or commercially validated. All figures are subject to revision as the study progresses. This research is presented to illustrate the hypothesis under investigation, not to market a proven model.
Credit decisions carry significant real-world consequences. GoaKarma approaches analysis with a focus on transparency, structured oversight, and measured evaluation. We understand that influencing credit carries institutional responsibility.
Data Privacy
All analysis is conducted on anonymized data. Personal information is never retained beyond observational review or shared across institutions.
Auditability
Our evaluation process is fully documented and available for institutional review, including methodology, cohort composition, and outcome tracking.
Fairness Review
We monitor for disparate impact across demographic cohorts and apply fairness evaluation to all behavioral signal assessments.
Human Oversight
No automated decisions are produced. All findings are reviewed by qualified personnel before being reported to institutions.
No Consumer Reporting
GoaKarma does not produce consumer credit reports, report to credit bureaus, or communicate findings directly to applicants.
Compliance Awareness
Our evaluation framework is designed with awareness of applicable credit regulations including ECOA, FCRA, and international equivalents.
The following signal categories represent the behavioral dimensions currently under observational study. Each category is evaluated independently for predictive relevance, stability, and demographic fairness before inclusion in any composite assessment.
A voluntary research application used to evaluate behavioral financial signals in thin-file populations.
A limited pilot version of the GoaKarma mobile application is available for research testing. The application collects voluntary behavioral financial signals to evaluate whether they correlate with creditworthiness in thin-file populations.
Participation is open to researchers, partner institutions, and eligible individuals who wish to contribute to the study. No credit decisions are made by the application.
1.4 billion adults worldwide participate actively in economic life — paying rent, running small businesses, sending remittances — yet remain outside the formal credit system. Not because they are unreliable. Because no system has been built to see them.
Access to credit is the primary lever by which individuals move from subsistence to stability. A first loan to purchase tools, stock inventory, or cover a medical gap can permanently alter a family's economic trajectory.
Traditional credit scoring systems were designed around formal employment and banking relationships. They structurally disadvantage migrant workers, informal traders, and communities that operate outside Western financial architectures.
Being seen by a financial institution — having one's responsible behavior recognized and rewarded — is itself a form of social inclusion. GoaKarma's research seeks to quantify what responsible behavior looks like beyond the bureau.
"The objective is financial inclusion. Many responsible borrowers remain excluded not because they are high risk, but because traditional credit systems fail to capture their financial behavior."
Founder & Chief Executive Officer
Golan Z. Marom is a scientist and entrepreneur operating at the intersection of Artificial Intelligence, Machine Learning, Data Science, and Blockchain-enabled trust systems. He is recognized for translating advanced technical research into institution-grade financial platforms trusted by enterprises and regulators.
Research & Thought Leadership
Accepted presenter at the 2026 BIG.AI @ MIT Conference (MIT Initiative on the Digital Economy, April 2–3, 2026). Research: "A Privacy-Preserving, Globally Deployable Credit & Financial Discipline Scoring System" — a consent-first, compliance-by-design credit architecture combining traditional credit indicators with globally portable, privacy-preserving financial discipline signals.
GoaKarma exists to study whether responsible use of behavioral financial data can help lending institutions make better decisions about applicants who are invisible to traditional underwriting.
Across the world, billions of individuals actively engage in financial transactions, manage digital payments, and demonstrate consistent financial behavior — yet remain unscored or underscored by formal credit systems. This is a structural problem for lenders and borrowers alike.
GoaKarma's research initiative approaches this problem with the rigor, caution, and institutional respect it requires.